Have you decided to use massage to draw more people into your booth at an upcoming trade show? Good! It’s a great way to help your business stand out! In this article, we’ll give you five tips to make the most of chair massage for trade shows.
5 Keys to Winning with Trade Show Massages
1. Be prepared to book your trade show massage
First things first—you’ll need to book your event. When you make the call to set everything up, you’ll need to know a few things:
- the date of the event
- the time you’ll want massage therapists on site
- how many massage therapists you’ll want on site
Before you request a certain amount of therapists, you’ll want to talk to the massage company about your booth space. Limited space is going to limit the number of massage therapists you can have. After the initial booking process, your massage company will be able to answer any questions you may have.
2. Define your goal for massage at the trade show
Because you’re investing in massage, you’ll want to make sure your marketing efforts at the trade show are both deliberate and targeted. You’ll need to answer the following questions:
- Are we advertising a service or product?
- What parts of our company culture are we trying to showcase?
- Are we trying to increase exposure to our company, or do we want to gather leads?
Deciding what you’re advertising, how you want your business to be portrayed, and whether you’re going for exposure or lead gathering will really make a big difference in the decisions that you make. Your target will change the way you set up your booth, what promotional materials you’ll need, and how you advertise the massages.
For instance, you may want to use the fact that you’re offering massage to show that you’re a company focused on wellness or that you like to put your employees first. Combined with a fun t-shirt tagline or poster, your message will be clear and memorable.
3. Add some visual appeal to your trade show booth
When people see chair massage at your booth, they’re bound to be drawn to participate. But, you should still make an effort to make your booth more noticeable among all that will be going on at the tradeshow. Here’s a few ways you can do that:
- Brightly colored signage with your branding will really help.
- If you have power, good lighting can really help draw people in.
- Have a few people on the edges of your booth talking to people as they walk past
Making a little extra effort on the visual side of your booth can make a huge difference in your attendee participation.
4. Decide on an easy way for people to wait at the trade show
One of the greatest benefits of offering massage at your trade show booth is that you’ll give tired attendees the chance to get off of their feet. And because massage is so popular, the line can get really long. To make things run as smoothly as possible, you’ll want to make the waiting easier.
You can provide a seating line for those waiting to receive a massage. If you decide to do this, it’s a great opportunity to talk to people about your business.
Another way to simplify the process is to have people sign up for slots. This would be a good way to collect information like phone number and email addresses. You can use them as leads later.
Use your goals to decide what approach you’re going to take at the trade show.
5. Create hype around your trade show massage
You can create hype before AND during the trade show! If the show has a specific hashtag, use it to announce you’ll be having massages at the event. You may even want to give away a slot or two! During the event, you can also build hype. You could have people share a photo on social media with a specific hashtag in order to receive a massage. The possibilities are endless.