We get it. In the game of marketing a nonprofit or charity, the key is exposure and memorability. There’s countless worthy causes in the world, but you need to be seen as the very best and remembered in the future. When it comes to planning a marketing event, it can be tricky to be both noticed by passersby AND stick in their minds afterward. You need more than free pizza (which may draw them in but won’t keep their attention) or t-shirts (which may be worn for months afterward, but may not be alluring to a lot of people).
What you need is chair massage! Whether you’re fundraising or just raising awareness for your cause, chair massage is an excellent way to give your audience a few minutes of relaxation that they won’t soon forget!
But what can you do if chair massage just isn’t in the budget? Wouldn’t it be nice if you could find someone else to pay for it? We have good news for you! It doesn’t have to be hard to find a sponsor to cover the bill for chair massage for your nonprofit or charity.
In this article, we’ll tell you how to find a sponsor for chair massages and give you some resources to help you seal the deal.
Sponsored Massage 101: Finding a Chair Massage Event Sponsor for your Charity
Once you’ve decided you want to offer chair massages, there’s a few simple steps you’ll need to go through in order to secure a sponsor. Here’s a quick rundown:
1. Identify a potential chair massage sponsor for your nonprofit event.
The very first step is to identify what person or group you’d like to have sponsor your massage event. If you’re a non-profit for a good cause, you may be able to find a single benefactor who feels passionately about what you’re supporting. Look through records of past donations, or start paying attention to volunteers who are truly invested in your cause. You may be able to identify someone who is willing and able to sponsor chair massage for your event.
Businesses also may be willing to cover the bill. Sponsoring chair massage for a nonprofit or charity is a great source of good, healthy PR. It’ll show the community that they value your cause and generously give back. Think about businesses you’ve worked with in the past and consider which ones you feel would be willing to sponsor your event.
2. Explain why you’ve chosen event chair massage.
Once you’ve identified a potential sponsor, you’ll need to explain why you’d like to offer massage. It may not be immediately clear to your sponsor.
Here’s a quick list of some reasons that you may be offering massage:
- Chair massage attracts attention. You’ll be able to draw attendees in and share your message! And while they’re stopped waiting to receive a massage or hovering afterwards, you can use the time to talk about your cause, share your needs, and even see if they can volunteer to help you out.
- Chair massage is memorable. Anyone who receives a massage isn’t likely to forget anytime soon. How often have you had a free massage? It’s far more exciting and memorable than most popular marketing swag.
- Chair massage will be tied to your cause. Whatever your organization’s mission is, it’ll be fresh in participants’ minds and tied to a positive experience. You never know what that could mean for you down the line.
It’s important that your sponsor understand why this is important for you so they’ll understand why it’s important for them to contribute.
3. Demonstrate what’s in it for them
If you’re working with a business, they may be charitable enough to sponsor your event but they’ll probably want something out of it in return. They’ll want to capitalize on that good PR opportunity we mentioned earlier.
Offer to display their logo prominently in the advertising for the event and at your booth during the event. Event t-shirts for your staff, posters, and banners make great advertising spaces. Obviously, the point of the event is to draw awareness to your cause but you can share the advertising space as a big “Thank You” to your sponsor.
4. Send your potential sponsor a chair massage quote
It’ll be really helpful if you can tell your potential sponsor how much the chair massage event will cost. Figure out how many massage therapists you want and how long the event will be and then get a quote from a few companies.
Keep in mind that while the budget can’t always be adjusted, the specifics of your massage event can be. If you wanted three or four therapists for a couple of hours at the event and the quote you get is higher than the sponsor wants to spend, you can cut a therapist or shorten the event.
What to Do after You Secure a Chair Massage Event Sponsor
Yay! You’ve found a sponsor! The hardest part is over. Now you’ll need to work out all the details.
First, you’ll want to get a final budget from your sponsor to take to whatever chair massage company you’re working with. They can help you get the biggest bang for your buck.
Next, you’ll want to work out the specifics of paying the bill. For instance, will your sponsor reimburse you or should the bill be sent straight to them? It’s nice to work these details out ahead of time so there’s no confusion after the massages are already booked.
After those details are worked out it’s time to book the massages! Call your massage company and set everything up.