August 9, 2017 Erin Hall

How to Sell Corporate Wellness to Your CEO

If you want to bring corporate wellness to your company, there’s one important person you’ll need to convince: your CEO.

And since they’re likely going to want to see all the benefits of workplace wellness initiatives, we’ve given you a little help.

In this article, you’ll get 4 clear ways to clarify your wellness pitch to your CEO.

How to Sell Corporate Wellness to Your CEO: 4 Ways to Back Up Your Pitch


employee health and wellness

Workplace Wellness is About More than Physical Health

The standard menu of corporate wellness programs has changed. It’s not just about physical health and wellness anymore. And as much as we’d love for everyone to have on site massage for employees, there’s far more to corporate wellness than that.

We’ve seen wellness programs that address mental health, financial literacy, and help with adoption fees, home buying support, and student loan repayment help.

Related: 6 Signs You’re a Workplace Wellness Expert

The world at large has realized how much our physical health is affected by our stress levels and personal lives.

And the corporate wellness world has taken note of that as well. That means offering programs and services that address all areas of life that impacts employee health.


corporate wellness perks

Corporate Wellness Programs Help with Hiring

Given that workplace wellness is a $7.8 billion industry, you’ve got to get in the game if you’re going to remain competitive when recruiting.

Top talent recruits are sizing up your company just as much as you’re sizing them up. Will you make the cut?

Especially at a time when the national conversation about health care is at the forefront, companies that have a robust wellness package can help employees stay on an even keel.


workplace wellness program

Corporate Wellness Programs are Customizable

Your business isn’t a cookie-cutter company, so why should your wellness program be?

(Unless of course, you’re in the business of manufacturing cookie cutters. In which case: I and other cookie lovers thank you!)

Wellness programs shouldn’t be a one-size-fits-all deal. But in order to know what’s going to work best for your employees, you’ve got to do one thing first: Ask them what they want.

Are they interested in a smoking cessation program, personal training sessions, incentives for biking to work? Maybe an HSA or online wellness portal would be most useful.

The point is, you can create the perfect program for your employees, but first you have to know what they want in a wellness program.

Related: Check List for Evaluating Your Workplace Wellness Program


employee massage services

Can’t Go All In? Try Smaller Office Wellness Perks

If a full-scale workplace wellness program isn’t in the company budget yet, consider offering smaller health-related perks. Here are some ideas:



Editor’s Note: This article was originally published in March 2015. It has been updated for accuracy and comprehensiveness. 


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